Hungry Jacks
Hungry Jack’s Private Limited. is an Australian fast-food franchise operated by the Burger King Corporation. It is a wholly owned company to Competitive Foods Australia which is a privately-held business owned by Jack Cowin. Hungry Jack’s owns and operates or sub-licences all Burger King/HungryJack’s restaurants across Australia.
As the master franchisee for Australia it is accountable for granting licenses to new operators and opening its own locations and ensuring standards of oversight for franchised locations across Australia. With more than 400 locations throughout Australia, Hungry Jack’s is the second-largest franchisee for Burger King in the world (second to Carrols Corporation).
The moment that Burger King moved to expand its operations to Australia It was discovered that its name for business was already trademarked by a takeaway shop located in Adelaide, South Australia. This led to the fact that Burger King provided the Australian franchisee, Jack Cowin with a list of possible names that could be that were derived from trademarks previously licensed by Burger King and its then corporate parent company Pillsbury which could be used as names for those Australian restaurants.
Cowin chose to use the “Hungry Jack” brand name the Pillsbury’s U.S. pancake mixture products and has slightly altered the name to possessive with the addition of an apostrophe as well as an “s” to form the new name “Hungry Jack’s”. The name is derived from the initial Australian Burger King franchise Burger King Corporation was established in Innaloo, Perth on the 18th of April, 1971 under the auspices of Cowin’s brand new firm Hungry Jack’s Pty Ltd.
At the close of its first decade of operations during the 70s Hungry Jack’s had expanded to 26 locations across three states. In the fall of 1981, the company launched the initial New South Wales store in the Sydney central business district located at the intersection of Liverpool and George Street. The chain made its debut in Victoria through the purchase of 11 locations from the failing Wendy’s Hamburger chain and later converted them into Hungry Jack’s
It was in 1991 that Hungry Jack’s Pty Ltd. renewed its franchise agreement with Burger King Corporation which allowed the Hungry Jack’s to license third parties to franchise. But, one of the terms of this contract stipulated it required that Hungry Jack’s had to open the number of locations each year during the duration of the agreement. In 1996, just when that the Australian trademark for Burger King was cancelled, Burger King name lapsed, Burger King Corporation made a claim that Hungry Jack’s had violated the terms of the renewed franchise agreement by not expanding the chain in the manner specified in the contract. They also tried to end the franchise agreement.
In the context of this assertion, Burger King Corporation in collaboration together with Shell Australia, began to establish its own stores in 1997, beginning in Sydney and all over all of the Australian areas that include New South Wales, Australian Capital Territory, Victoria and Tasmania. Furthermore, Burger King sought to limit the ability of HJ to establish new stores in the country, regardless of whether they were corporate establishments or licensed by third parties.
Due to Burger King’s actions Hungry Jack’s proprietor Jack Cowin and his company Competitive Foods Australia, began legal actions in 2001 against Burger King Corporation, claiming Burger King Corporation had violated the terms in the master franchising contract and was in violation terms of contract. In the end, the Supreme Court of New South Wales concurred with Cowin and ruled the Burger King had violated the conditions of the contract. The court the company was awarded Aof46.9 million (US$41.6 million in 2001).).
In its ruling in its decision, the Court declared the Court found that Burger King sought to engineer an inability to comply with the franchise agreement so that it could restrict the number of Hungry Jack’s branded restaurants and eventually take over the Australian market for itself. This was a motive that was unrelated to the franchise agreement. The case brought the American legal notion to the concept of good-faith negotiations to the Australian legal system, which, until the date of the ruling was rarely utilized in the Australian legal system.
From 2002 to 2002 to the present
A Hungry Jack’s/ Coles Express / Shell outlet in Elizabeth Street , Hobart . From 1997 until changed in 2003, this was the first and sole Burger King outlet. It it was also the very first Burger King in Australia to be situated outside of an airport.
Following the time that Burger King Corporation lost the decision, the company was forced to end its business in the country. In July 2002, the company sold the assets of its New Zealand franchise group, Trans-Pacific Foods (TPF). The terms of the deal included that TPF assume the responsibility of managing all Burger King franchises in the region as the Burger King brand’s master franchisee. Trans-Pacific Foods administered the chain’s franchises until September 2003 when the newly formed leadership team at Burger King Corporation reached an agreement with Hungry Jack’s Pty Ltd. to rebrand existing Burger King locations to Hungry Jack’s and to make Hungry Jack’s Pty the sole master franchisee for both brands.
Another provision of the agreement called for Burger King Corporation to provide assistance with advertising and administrative tasks to create a uniform advertising and marketing strategy for the company as well as its merchandise. Trans-Pacific Foods transferred its control of the Burger King franchises to Hungry Jack’s Pty Ltd., that later changed the names of those rest of the Burger King locations as “Hungry Jack’s,” which was in addition to the other 210 locations that were in operation at the time.
A lot of the modern Hungry Jack’s restaurants have a 1950s-themed theme. Songs from the 1950s can be played inside the restaurant (occasionally by a ’50s-style Jukebox) and accompanied by contemporary images and memorabilia that are used in the interior. In larger sit-down restaurant, the seating and tables are set in an era-appropriate 50s diner fashion.
In the financial year 2009-2010, Competitive Foods Australia reported an after-tax profit of $32.1 million, based on sales of $1.043 billion.
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